With the art world being inundated with new online websites such as the VIP Art Fair and the newly launched Paddle 8, designed to help galleries sell their artwork, there is finally a web service that makes sense, ArtBinder. ArtBinder is a new App designed to ease any gallery’s ability to track, synch, email and displaying inventory while at an art fair or simply on the road. This may seem simple, but its simplicity is what makes it a great tool for a gallery. From the touch of an ipad, a dealer can access any part of his or her inventory and easily display an image for a collector. The gallery can also update inventory without the help of an office assistant. Here are some images of ArtBinder’s sleek interface.
NEW YORK CITY, NY – ArtBinder, the elegant iPad solution for art galleries, enters Public Beta today. After making
a splash at Art Basel 42 last June, the company has refined the product and is now prepared
to scale its membership base.
The ArtBinder project was born when Alexandra Chemla, formerly of Gavin Brown’s enterprise,
recognized that galleries had a difficult time working with their recently acquired iPads.
“The iPad is the perfect tool for displaying artwork on the go,” said Chemla,
“but the problem was there was no software adapted to the needs of art galleries.”
In June 2010, Chemla,then only 23 years old, courageously hired a team, founded ArtBinder,
and began building a software solution to accommodate the specific requirements of art galleries.
In April 2011 she hired Jeremy Galen, a New York City based technology consultant,
as COO and together they brought the product into private beta just in time for Art Basel.
“What makes ArtBinder unique in the ‘Art Tech’ space,” said Galen, “is that we’re
serving galleries we’re literally selling them software that solves an acute pain point.
We’re not entering into art transactions, nor are we creating a social experience around
the public display of works online.”
ArtBinder worked with such prestigious galleries as The Pace Gallery, Michael Werner Gallery,
David Zwirner, and L&M Arts during Private Beta and the product has evolved to suit the
demands of the clients. The platform features an easy-‐to-use web interface for configuring
and modifying content, as well as a handsome iPad application that dramatically improves
how gallerists and dealers interact with their inventory on the go.
Highlights include customizable folders for sales meetings, wireless syncing,
and in-‐app client emailing.
“Now we’re ready to launch this application publicly,”
said Chemla, “and I’m genuinely looking forward to serving our new clients.”
For more information, please visit ArtBinder.com
ArtBinder strives to offer art galleries a brilliant platform for displaying a curated selection
of their works. ArtBinder’s iPad solution provides galleries with an intuitive set of tools
to streamline the sales and presentation experience. Founded in 2010 by Alexandra Chemla,
the company launched its first application in Private Beta in late Spring 2011 and has already
welcomed over a dozen of the world’s most prestigious galleries onto the platform.
Media Contact: Alexandra Chemla ArtBinder.com 917-‐774-‐2539 email@example.com